The importance of customer citizenship behaviour in the modern retail environment : introducing and testing a social exchange model
Estelle van Tonder, Stephen Graham Saunders, Inonge Theresa Lisita, Leon Tielman de Beer
| Year of publication: |
November 2018
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|---|---|
| Authors: | Van Tonder, Estelle ; Saunders, Stephen Graham ; Lisita, Inonge Theresa ; Beer, Leon T. de |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 92-102
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| Subject: | Affective commitment | Customer citizenship | Digital technologies | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Einzelhandel | Retail trade | Austauschtheorie | Social exchange theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.08.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929899