The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis
Aikaterini Vassilikopoulou; Apostolos Lepetsos; George Siomkos; Kalliopi Chatzipanagiotou
| Year of publication: |
2009
|
|---|---|
| Authors: | Vassilikopoulou, Aikaterini ; Lepetsos, Apostolos ; Siomkos, George ; Chatzipanagiotou, Kalliopi |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 1, p. 65-74
|
| Subject: | Produktqualität | Product quality | Krisenmanagement | Crisis management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830418