The importance of intangible assets in the strategic management of the firm : an empirical application for Banco Santander
Eva Maria Lado Gonzalez, Domingo Calvo Dopico
| Year of publication: |
2017
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|---|---|
| Authors: | Lado Gonzalez, Eva Maria ; Calvo Dopico, Domingo |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 20.2017, 2A, p. 177-196
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| Subject: | Theory of Resources and Capabilities | Financial markets | Marketing Strategies | Santander Group | Strategisches Management | Strategic management | Immaterielle Werte | Intangible assets | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012217078