The importance of measuring impact across channels in the digital banking landscape
Grayson Clarke
| Year of publication: |
2018
|
|---|---|
| Authors: | Clarke, Grayson |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 3.2018, 1, p. 59-64
|
| Subject: | digital | banking | analytics | experiementation | campaigns | measurement | Electronic Banking | Electronic banking | Digitalisierung | Digitization | Bank | Messung | Measurement | Bankgeschäft | Banking services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925546