The importance of organisational structure for collaboration between sales and marketing
Kenneth Le Meunier-FitzHugh; Nigel F. Piercy
| Year of publication: |
2008
|
|---|---|
| Authors: | Le Meunier-FitzHugh, Kenneth ; Piercy, Nigel |
| Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 34.2008/09, 1, p. 19-35
|
| Subject: | Großunternehmen | Large firm | Marketing | Vertrieb | Physical distribution | Abteilung | Department | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003758455