The importance of packaging attributes: a conjoint analysis approach
| Year of publication: |
2007
|
|---|---|
| Authors: | Silayoi, Pinya ; Speece, Mark |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 11, p. 1495-1517
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