The importance of product characteristics with the aim of improving online marketing activity

Not every product can be sold through the Internet. Internet use is growing and as a result, the process of buying products is also growing. Under these conditions, improving online marketing can be done by making important decisions about how products are suitable for sale on the Internet. We believe that the ES test can be used, and can be a framework for the future for the organizations that want to market products through the Internet. It is also important to identify and know the products that can be sold online. Establishing the products characteristics determines whether it can be sold online.