The importance of service quality determinants in advertising a professional service: An exploratory study
| Year of publication: |
1996
|
|---|---|
| Authors: | Clow, Kenneth E. ; Tripp, Carolyn ; Kenny, James T. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 10.1996, 2, p. 57
|