The importance of social media analytics in increasing e-commerce sales capabilities
Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Raluca Andreea Nerișanu, and Lia Cornelia Culda
| Year of publication: |
2024
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|---|---|
| Authors: | Cristescu, Marian Pompiliu ; Mara, Dumitru Alexandru ; Nerișanu, Raluca Andreea ; Culda, Lia Cornelia |
| Published in: |
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-58437-4. - 2024, p. 297-311
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| Subject: | e-commerce companies | e-commerce sales | Social media | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-58437-4_16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064618