The importance of social product attributes in consumer purchasing decisions : a multi-country comparative study
Pat Auger; Timothy M. Devinney; Jordan J. Louviere; Paul F. Burke
| Year of publication: |
2010
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|---|---|
| Authors: | Auger, Pat ; Devinney, Timothy Michael ; Louviere, Jordan J. ; Burke, Paul F. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 19.2010, 2, p. 140-159
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Soziale Werte | Social values | Vergleich | Comparison | Industrieländer | Industrialized countries | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003963240