The importance of target firm customers in acquisitions of technology-based firms
Year of publication: |
2007
|
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Authors: | Dalziel, Margaret |
Published in: |
Advances in mergers and acquisitions. - Bingley [u.a.] : Emerald, ISSN 1479-361X, ZDB-ID 2096702-0. - Vol. 6.2007, p. 157-170
|
Subject: | Übernahme | Takeover | Hochtechnologie | High technology | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | KMU | SME | Kundengewinnung | Customer acquisition |
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