The importance of the raw idea in innovation : testing the sow's ear hypothesis
Laura J. Kornish and Karl T. Ulrich
| Year of publication: |
2014
|
|---|---|
| Authors: | Kornish, Laura J. ; Ulrich, Karl T. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 1, p. 14-26
|
| Subject: | innovation | new product development | raw ideas | market outcomes | new product evaluations | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349047