The importance of trust for personalized online advertising
Alexander Bleier; Maik Eisenbeiss
| Year of publication: |
2015
|
|---|---|
| Authors: | Bleier, Alexander ; Eisenbeiß, Maik |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 3, p. 390-409
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| Subject: | Retargeting | Online advertising | Personalization | Trust | Privacy | Reactance | Online-Marketing | Internet marketing | Vertrauen | Confidence | Datenschutz | Data protection | Personalisierung | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011377040