The Importance of Utility Balance in Efficient Choice Designs
| Year of publication: |
1996
|
|---|---|
| Authors: | Huber, Joel ; Zwerina, Klaus |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 3, p. 307-317
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