The importance of value and context for mobile CRM services in banking
Preety Awasthi and Purnima S. Sangle
| Year of publication: |
2013
|
|---|---|
| Authors: | Awasthi, Preety ; Sangle, Purnima S. |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 19.2013, 6, p. 864-891
|
| Subject: | Customer relationship management | Perceived value | Indian perspective | Mobile CRM | Structural equation modeling | Beziehungsmarketing | Relationship marketing | Indien | India | Mobilkommunikation | Mobile communications | Strukturgleichungsmodell | Structural equation model | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206753