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Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R., (2010)
Purchase attributes of wine consumers with low involvement
Barber, Nelson, (2008)
Profiling the high frequency wine consumer by price segmentation in the US market
Thach, Liz, (2015)
Wine tourism, environmental concerns, and purchase intention
Barber, Nelson, (2010)
Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher, (2012)
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue