The importance of region of origin and geographical labeling for tea consumers : the moderating effect of traditional tea processing method and tea prices
Tung-Sheng Wang, Austin Rong-Da Liang, Chia-Chun Ko and Jie-Heng Lin
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Tung-Sheng ; Liang, Austin Rong Da ; Ko, Chia-Chun ; Lin, Jie-Heng |
| Subject: | Geographical labeling | Perceived quality | Purchase intention | Region of origin | Tea | Tee | Konsumentenverhalten | Consumer behaviour | Teewirtschaft | Tea industry | Teeanbau | Tea plantation | Herkunftsbezeichnung | Designation of origin | Indien | India | Warenkennzeichnung | Product labelling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2021-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391005