The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
Jonathan A. Jensen
| Year of publication: |
2012
|
|---|---|
| Authors: | Jensen, Jonathan A. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 4, p. 282-294
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| Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Sportler | Athletes | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Fernsehprogramm | Television programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615132