The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis
| Year of publication: |
2008
|
|---|---|
| Authors: | Gaski, John |
| Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 31.2008, 2, p. 195-216
|
| Publisher: |
Springer |
| Subject: | Construct validation | Consumer psychology | Consumer welfare | Macromarketing | Marketing and society |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005726969