The Indirect Impact of Price Deals on Households’ Purchase Decisions Through the Formation of Expected Future Prices
| Year of publication: |
2012
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|---|---|
| Authors: | Zhang, Qin ; Seetharaman, P.B. ; Narasimhan, Chakravarthi |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 1, p. 88-102
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