The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Shelby D. Hunt
| Year of publication: |
2013
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| Authors: | Hunt, Shelby D. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 3.2013, 2, p. 61-73
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010148465