The industrial purchasing research framework: a comparison of theoretical perspectives from micro economics, marketing and organization science
Year of publication: |
2001
|
---|---|
Authors: | Buvik, Arnt |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 16.2001, 6, p. 439-450
|
Publisher: |
MCB UP Ltd |
Subject: | Business‐to‐business marketing | Purchasing | Transactional analysis |
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