The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Jens Stach ; Gutachter: Manfred Kirchgeorg, Erik Maier
| Year of publication: |
2019
|
|---|---|
| Authors: | Stach, Jens |
| Other Persons: | Kirchgeorg, Manfred (degree supervisor) ; Maier, Erik (degree supervisor) |
| Publisher: |
Leipzig |
| Subject: | marketing | brand management | sensory marketing | embodied cognition | conditioning theory | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Kognition | Cognition | Experiment | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | 1 Online-Ressource (circa 53 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Dissertation, HHL Leipzig Graduate School of Management, 2018 |
| Notes: | Enthält mehrere Abstracts |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105022