The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups
| Year of publication: |
2013
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|---|---|
| Authors: | Kim, Sung-Bum ; Sun, Kyung-A ; Kim, Dae-Young |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 14089907. - Vol. 30.2013, 1 (1.1.), p. 108-125
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