The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
Elia Ardyan, Gita Sugiyarti
| Year of publication: |
2018
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|---|---|
| Authors: | Ardyan, Elia ; Sugiyarti, Gita |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 2, p. 158-178
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| Subject: | e-CRM capability | co-information sharing activity | product competitiveness | SMEs marketing performance | KMU | SME | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Produktivität | Productivity | Wettbewerb | Competition | Wettbewerbsvorteil | Competitive advantage | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966922