The influence of features, brand image, brand loyalty, and price point towards purchasing decision (a case study on the users of Samung Galaxy Series in Depok, Indonesia)
Waseso Segoro and Fidiana Wahida
| Year of publication: |
2018
|
|---|---|
| Authors: | Segoro, Waseso ; Wahida, Fidiana |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 16.2018, 1, p. 59-62
|
| Subject: | features | brand image | brand loyalty | price point | purchasing decision | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Kaufentscheidung | Purchase decision | Markenartikel | Brand | Indonesien | Indonesia | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981688