The influence of Hanok experience on tourists’ attitude and behavioral intention : an interplay between experiences and a Value-Attitude-Behavior model
Year of publication: |
2021
|
---|---|
Authors: | Lee, Choong-Ki ; Reisinger, Yvette ; Ahmad, Muhammad Shakil ; Park, Yae-Na ; Kang, Choong-Won |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 4, p. 449-465
|
Subject: | Attitude | behavioral intention | consumer experiences | functional value | Hanoks | Jeonju | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Experiment | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction |
Description of contents: | Description [doi.org] |
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