The influence of market orientation, risk taking and innovative performance on new product performance : a case of Gauteng Province in South Africa
Chinomona Elizabeth
| Year of publication: |
2023
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|---|---|
| Authors: | Chinomona, Elizabeth |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 18.2023, 2, p. 205-231
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| Subject: | Innovative performance | Market orientation | Product performance | Risk taking | Small and medium enterprises | KMU | SME | Innovation | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | Südafrika | South Africa | Innovationsmanagement | Innovation management | Industrie | Manufacturing industries | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2023/v18n2a10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014567029