The influence of marketing exploitation and exploration on B2B SME performance : the moderating roles of supplier flexibility and information exchange
Gordon Liu, Yantai Chen, Wai Wai Ko, Yanlin Guo
| Year of publication: |
2025
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| Authors: | Liu, Gordon ; Chen, Yantai ; Ko, Wai Wai ; Guo, Yanlin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 87-104
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| Subject: | Information exchange | Marketing exploitation | Marketing exploration | Performance | Resource-based view | Supplier flexibility | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | KMU | SME | Unternehmenserfolg | Firm performance | Flexibilität | Flexibility | Lieferkette | Supply chain | Wissenstransfer | Knowledge transfer | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.12.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331603