The Influence of E-Marketing Technology and Website Features on Attracting Students to Private Universities in Jordan (Case Study : Zarqa University)
This paper aims to study the influence of e-marketing technology (Web design, Privacy, Security and E-services quality) on attracting students to private universities in Jordan. Zarqa University (ZU) students in Jordan are the target of this study. A questionnaire was developed to achieve the study's objectives and distributed to (300) students in ZU. The questionnaire has 5 variables, four variables (Web design, Privacy, Security and E-services quality) are used as independent variables and "attracting students to ZU" is used as dependent variable. The result has found and concluded that the e-marketing technology has a positive effect on attracting students to private universities. Thus, this study could provide scientific foundations for universities to determining the impact of e-marketing on attracting students. In addition, this study is important in practical terms because it is considered as the quality of e-making systems to meet the needs of customers, which raises their confidence in the educational sector. The results concluded that the level of e-marketing technology towards the private universities sites in Jordan has increased
Year of publication: |
2020
|
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Authors: | Al Assaf, Dr. Khaled Tawfeq ; Al-Momani, Dr. Mohammad Musa |
Publisher: |
[S.l.] : SSRN |
Subject: | Jordanien | Jordan | Hochschule | Higher education institution | Website | Studierende | Students | Online-Marketing | Internet marketing | Privatuniversität | Private university |
Saved in:
freely available
Extent: | 1 Online-Ressource (7 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management, 11(9), 2020, pp. 1261-1267 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014092206
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