The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Imen Safraou and Denis Guiot
| Year of publication: |
2023
|
|---|---|
| Authors: | Safraou, Imen ; Guiot, Denis |
| Subject: | Aging | Elderly | Need for cognition | Need for emotion | Responses toward advertising | Kognition | Cognition | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOCM-09-2022-0271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280538