The influence of a brand name's association set size and world frequency on brand memory
Joan Meyers-Levy
| Year of publication: |
1989
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|---|---|
| Authors: | Meyers-Levy, Joan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 2, p. 197-207
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| Subject: | Handelsmarke | Store brand | Lernprozess | Learning process | Informationsökonomik | Economics of information | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001099795