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Embarrassment In Consumer Purchase: The Roles of Social Presence and Purchase Familiarity
Dahl, Darren W., (2001)
The Influence of a Mere Social Presence in a Retail Context
Argo, Jennifer J., (2005)
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
DAHL, DARREN W., (2003)