The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jin Ho Jung, Jay Jaewon Yoo, Todd J. Arnold
| Year of publication: |
2021
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|---|---|
| Authors: | Jung, Jin Ho ; Yoo, Jay Jaewon ; Arnold, Todd J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 362-372
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| Subject: | Customer brand equity | Customer loyalty | Leader-member exchange quality | Manager brand knowledge | Salesperson-brand relationship | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Markenartikel | Brand | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420421