The influence of acculturation and in-group bias on source credibility : the case of Asian American female consumers
Mariko Morimoto
| Year of publication: |
2012
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|---|---|
| Authors: | Morimoto, Mariko |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 2, p. 254-274
|
| Subject: | Soziale Integration | Social integration | Migranten | Migrants | Asiatisch | Asian | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009560043