The influence of adverstising on preferences and consumerbehaviour of health drink brands
S. Rahaman, B. Jayaprakash and M. Venkateswararao
| Year of publication: |
2012
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| Authors: | Rahaman, S. ; Jayaprakash, B. ; Venkateswararao, M. |
| Published in: |
International economics & finance journal : (IEFJ). - New Delhi : Serials Publ., ISSN 0973-5259, ZDB-ID 24719146. - Vol. 7.2012, 1, p. 163-168
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010097134