The influence of advertisement repetition on price image in the context of higher education services
Thayse Schneider da Silva, Marcelo Gattermann Perin, Rafael Luis Wagner, Kenny Basso
| Year of publication: |
2019
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|---|---|
| Authors: | Silva, Thayse Schneider da ; Perin, Marcelo Gattermann ; Wagner, Rafael Luis ; Basso, Kenny |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 18.2019, 4, p. 342-352
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| Subject: | Price | Price image | Announced discounts | Global brand | Local brand | Advertisement repetition | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-018-00175-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056883