The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Year of publication: |
2019
|
---|---|
Authors: | Kunkel, Thilo ; Walker, Matthew ; Hodge, Courtney M. |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 3, p. 373-395
|
Subject: | advertising appeals | Athlete endorsers | attitudes towards advertisements | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Werbung | Advertising | Markenführung | Brand management |
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