The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Thilo Kunkel, Matthew Walker and Courtney M. Hodge
| Year of publication: |
2019
|
|---|---|
| Authors: | Kunkel, Thilo ; Walker, Matthew ; Hodge, Courtney M. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 19.2019, 3, p. 373-395
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| Subject: | advertising appeals | Athlete endorsers | attitudes towards advertisements | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Sportmarketing | Sports marketing | Printwerbung | Print advertising | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2018.1530688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177433