The influence of anthropomorphic communication in social media on the country-of-origin effect
Wenting Feng, Tao Wang and Wenlong Mu
| Year of publication: |
2020
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|---|---|
| Authors: | Feng, Wenting ; Wang, Tao ; Mu, Wenlong |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 8, p. 1202-1227
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| Subject: | Anthropomorphic communication | country-of-origin effect | information effectiveness | Herkunftsbezeichnung | Designation of origin | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Interne Kommunikation | Internal communication | Markenimage | Brand image | Marketingmanagement | Marketing management | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1755182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395652