The influence of augmented reality on the consumer purchasing process
Federica Murmura, Laura Bravi, Giada Pierli, Gilberto Santos, and Fabio Musso
| Year of publication: |
2024
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|---|---|
| Authors: | Murmura, Federica ; Bravi, Laura ; Pierli, Giada ; Santos, Gilberto ; Musso, Fabio |
| Published in: |
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-52723-4. - 2024, p. 57-69
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| Subject: | Augmented reality | Consumer behavior | Industry 4.0 | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-52723-4_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549183