The influence of B to B firms use of multiple social media platforms on relationship sales performance : an institutional perspective
Kaouther Kooli, Nektarios Tzempelikos, and Mohamad Yassine Hammouda
| Year of publication: |
2021
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|---|---|
| Authors: | Kooli, Kaouther ; Tzempelikos, Nektarios ; Hammouda, Mohamad Yassine |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 2, p. 105-123
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| Subject: | individual SM competences | Institutional theory | multiple SM platforms use | organizational SM competences | relationship sales performance | Social Web | Social web | Institutionenökonomik | Institutional economics | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Unternehmenserfolg | Firm performance | Kompetenz | Competence | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2021.1920697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623617