The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
John Mylonakis
| Year of publication: |
2008
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| Authors: | Mylonakis, John |
| Published in: |
Banks and bank systems : international research journal. - Sumy : Publishing Company Business Perspectives, ISSN 1816-7403, ZDB-ID 23958960. - Vol. 3.2008, 4, p. 44-49
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009912774