The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Héla Benmiled-Cherif, Hans Ruediger Kaufmann and Agapi Manarioti
| Year of publication: |
2016
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|---|---|
| Authors: | Benmiled-Cherif, Héla ; Kaufmann, Hans Rüdiger ; Manarioti, Agapi |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 12.2016, 2/3, p. 285-299
|
| Subject: | co-creation | brand communities | brand love | netnography | Facebook | social media | AXE | Tunisia | France | Social Web | Social web | Tunesien | Frankreich | Markenführung | Brand management | Kundenintegration | Customer integration | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573426