The influence of brand experience and service quality on customer engagement
Catherine Prentice, Xuequn Wang, Sandra Maria Correia Loureiro
| Year of publication: |
2019
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|---|---|
| Authors: | Prentice, Catherine ; Wang, Xuequn ; Loureiro, Sandra Maria Correia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 50-59
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| Subject: | Branding | Service quality | Customer engagement | Airlines | Dienstleistungsqualität | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.04.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114115