The influence of brand innovativeness and quality affect consumer perceived value : the role of symbolic brand qualities as mediating
Aisyah Shafira Maharani, Anas Hidayat
| Year of publication: |
2023
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| Authors: | Maharani, Aisyah Shafira ; Hidayat, Anas |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 4, p. 15-32
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| Subject: | Beauty Brands | Brand Experience | Brand Personality | Innovativeness | Perceived Quality | Perceived Value | Covid-19 Pandemic | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Produktqualität | Product quality | Markenartikel | Brand | Coronavirus | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i4.2626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326074