The influence of brand personalities on consumers:exploring the moderating role of implicit self-theories.

University of Minnesota Ph.D. dissertation. May 2011. Major: Business Administration. Advisor:Deborah Roedder John. 1 computer file (PDF); x, 106 pages, appendices A-C.

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Year of publication:	2011-05
Authors:	Park, Ji Kyung
Subject:	Brand Personality \| Implicit Self-Theories \| Business Administration

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Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Thesis
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10009462943