The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Ian C. Grant, Louise M. Hassan, Gerard B. Hastings, Anne Marie MacKintosh and Douglas Eadie
| Year of publication: |
2008
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|---|---|
| Authors: | Grant, Ian C. ; Hassan, Louise M. ; Hastings, Gerard B. ; MacKintosh, Anne Marie ; Eadie, Douglas |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 13.2008, 3, p. 275-285
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| Subject: | Tabakindustrie | Tobacco industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking | Social Marketing | Social marketing | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003832775