The influence of C2C communications in online brand communities on customer purchase behavior
| Year of publication: |
2010
|
|---|---|
| Authors: | Adjei, Mavis T. ; Noble, Stephanie M. ; Noble, Charles H. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 5, p. 634-654
|