The influence of cognitive dissonance on retail product returns
Thomas L. Powers and Eric P. Jack
| Year of publication: |
2013
|
|---|---|
| Authors: | Powers, Thomas L. ; Jackson, Peter |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 8, p. 724-735
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Produkt-Recycling | Product recovery | Kognition | Cognition | Emotion | Geschlecht | Gender | Firmenimage | Corporate reputation | Einzelhandel | Retail trade | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786039