The influence of consumers' lay theories on approach/avoidance motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
| Year of publication: |
2009
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|---|---|
| Authors: | Jain, Shailendra Pratap ; Mathur, Pragya ; Maheswaran, Durairaj |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 56-65
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| Subject: | Konsumentenverhalten | Consumer behaviour | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810252